Midwives advocate and support the process of breastfeeding as an integral part of the healthy mother-infant relationship. They help the latching reflex, promote understanding of the benefits, and offer solutions for typical troubles. Midwives facilitate a favorable environment for breastfeeding by removing the constraints that may lead to a failure in the lactation process. Public health initiatives highlight the importance of breastfeeding and empower the new mother by equipping her with some tools and community.